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I think it would be good to have your helmet in career mode decorated with the corresponding sponsors for the team you are with because I for one have OCD with not being able to create a helmet that can match with a team or teams car liveries. I also think it would be nice to have a 100% customisable helmet for example being able to put different shapes and sponsors logos in a helmet move them around change the colour/ the sizes of them etc. And also something similar to forza where there is a feature to download car designs why not have helmet designs created by people up for download so others can use them in their career and that can open up a section for popular creators and really make your career/character your own. This could also perhaps allow for more content as you could perhaps unlock sponsorship logos or new shapes to customise and add to your helmet for reaching different career milestones.