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2017 Snapchat British Grand Prix
In a rather late decision, I'm going to Silverstone tomorrow with one of my mates! Can't wait to see these new 2017 cars for the first time. Just hope the rain stays away and it's moderately warm!
But back to the race preview, Formula 1 today announced a new global partnership with popular social media app, Snapchat. Trackside sponsorship will be present, and a series of new innovative strategies was announced, with details below.
WATCH LIVE FROM THE HELMET
All drivers must wear the new Snapchat Spectacles which will live stream each driver's view as they are racing.
Combining with the other Formula 1 partnerships, there will be a selection of virtual reality objects to place into your Snaps. This will include:
- Heineken bottles
- Rolex watches
- Fly Emirates aeroplanes
- Carbon champagne bottles
- 2003 British GP intruder
- Johnny Herbert on a Segway
There will also be a selection of special face filters to put over your own face. These will include:
- Chase Carey and his moustache
- Sean Bratches and his eyebrows
- Ross Brawn and his lips
- Nigel Mansell and his moustache
- Lewis Hamilton and his general bling
- Daniel Ricciardo and his teeth
- Kimi Raikkonen and a 'bwoah' sound effect for videos.
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