I understand why someone would require a license before just anyone uses their brand name somewhere. I can also understand the brand having certain restrictions on how their brand be presented/used. Makes perfect sense. I don't understand exclusive licensing (in the case of WRC and auto manufactures). To me it doesn't make sense. By selling an exclusive license you're putting your brand name in the hands of one entity. Sure they're paying for the use of that license but wouldn't the brand stand to make more money in the long run by allowing multiple entities to use the name brand? It's like free advertising for your brand. I actually think the whole thing is backwards. Brands pay big money for advertising. The brands should see these games as an advertising avenue. The WRC or Rally'n in general is no where near as big in the US as other parts of the world. Compared to Nascar (sorry), Indy or F1 in the states I'd say it's nonexistent. Why restrict you exposure? I will say that if it were not for a title called "Sega Rally" from the 90's I wouldn't have been exposed to Rally'n. Because of that title I've followed Rally as much as I could here in the states. Again, limited air time/exposure. Especially back then. Look at the numbers in the gaming industry now. Not only is it massive but it continues to grow. Sorry - Got side tracked on this rant. Back to your regularly scheduled program.
