"DiRT Rally executable has stopped working"

[VictorA1999 0]

Hey guys,
I just bought DiRT Rally, downloaded and installed, but when (finally) i was going to play this specific error ocurred.
I start the game, and something like 1-2 seconds later this error appears ("DiRT Rally executable has stopped working"), the game doesn't even load, honestly, i tried everything you guys might think (or close to that) but no results yet, so any assistance would be awesome!
If any more info is needed, just ask that as soon as i see i'll provide it.
Fingers crossed.

Problem Event Name: BEX

Application Name: drt.exe

Application Version: 1.1.114.5105

Application Timestamp:   57fcbba7

Fault Module Name:  dxgi.dll

Fault Module Version: 6.2.9200.16492

Fault Module Timestamp: 50f3170f

Exception Code: 0002e088

Exception Offset:  c0000409

OS Version: 6.1.7601.2.1.0.768.3

Locale ID: 1046

Additional Information 1: 4680

Additional Information 2:  46804e92fc7b690da857ab81282eefa8

Additional Information 3:  53e2

Additional Information 4:  53e26b16519aee23551d9f955bd5d9b4

System Specs :

Intel  Core I5 3570K @3.40GHz
GTX 550Ti
8GB RAM 
Windows 7 Home Premium 64bit
+ Logitech G27 (when unplugged the error persisted)