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Most people playing games have bad fitness levels so it would be interesting to see Codies use properly fit professional drivers promoting active lifestyle alongside faster times on the gaming leader boards. If you'll promote your games as a product for fit people you might get less negative feedback on the interwebs of the fat haters :wink: 

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Most people playing games have bad fitness levels
Awesome sweeping generalisation, there… most gamers I know are also among the fittest people I know. (I run 20km a week, and that’s small fry to what most of them do.)

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